WNHU LOGO

The radio station for the University of New Haven.

OVERVIEW

The University of New Haven was in desperate need of a new brand for their radio station. It was of utmost priority to create an identity that not only fit into the University’s brand tree, but one that matches the unique character of the content the station is proud of.

SERVICES

MUSIC NOTE ELEMENT

Combining a strong musical symbol with the representation of a horse, the University’s mascot. 

ARCH PATH

To keep consistent visual elements throughout the brand, the arch from the University’s logo was adopted. The arch creates a strong energy to guide the eye throughout the piece. A recognizable yet minimal touch to bring a familiarity along with this new brand while staying true to its origin.

TYPOGRAHY

WIDTH
CONTRAST
SERIF BRACKETING
WEIGHT

ALTERNATIVES

INITIAL SKETCHES