OPEN DOOR EXCHANGE

A charity whose mission is to redistribute furniture to those in need. Essential household furnishings are offered free of charge to individuals who need assistance turning their living space into a comfortable home.

OVERVIEW

As one of the co-founders of the charity, I kicked off the creation of the brand. After seeing the great work of a similar charity on a mission trip in our nation’s capitol, the impactful work was brought to New York. Establishing a welcoming brand persona was of utmost importance to encourage clients to feel comfortable.

SERVICES

  • Brand Creation
  • Logo Design
  • Illustration
  • Print Material Design
  • Motion Graphics

LOGO DESIGN

A cheerful expression of energy through rays radiating outward, while the open doors draw the eye inward. An iconic symbol used to emphasize the welcoming environment speaks volumes in any language.

Community Engagement

The brand needed to make an impact in the community, as it is only supported through volunteers and donations. I built a friendly brand that the community would recognize and garnish. Helping name the charity, we chose a name that screamed, come on in! We saw the need in the community, and had the opportunity. Plenty of furniture is discarded, we give the community a way to take their gently used furniture off their hands, in a way that gives back.

Results

  • 1,000+ Families Helped
  • 3,500+ Pieces of Furniture Moved
  • 5 Years of Serving the Community
  • Expanded to offer ELL (English Language Learning) classes
  • Expanded to offer clothing and personal hygeine supplies
  • Expanded to help people navigate the immigration process

Motion Graphics

Furthering the bright and cheery demeanor of the brand, this video features fun and high energy graphics to spread awareness.
PORTFOLIO