A blockchain and p2p data transfer/management software technology company.
OVERVIEW
As Chief Creative Officer of the company, I manged the branding and marketing of the company. Co-founding the company during my sophomore year of college, I grew the company from dorm room idea to full office reality. Attaining full funding for the company and a fan base of support, the company’s success skyrocketed. This tech company’s focus is on developing blockchain and p2p software in its suite, with the mission to protect data and files of consumers and businesses. The following shows some of the brands and design work seen within the company but it is a small portion of my work for the company, design and otherwise.
TASKS
- Brand Creation
- Logo Design
- Illustration
- Print Material Design
- Motion Graphics
PRODUCTS
The Scroll Network Suite has two products within, each offering a different service around data management.
CRYPTOCURRENCY
Scroll’s cryptocurrency digital asset used within its blockchain technology. A brand beneath the company’s umbrella.
LOGO DESIGN
The starting point for the logo is its name, Scroll. The nature of the object informed its very form. The circular motion of the wind and unwind, the dowel structure within, its simplicity all culminates. All characteristics I chose to embody within this modern adaptation and representation of the historic item.
I designed this type face using BauHaus principles, seen clearly in the “s”. The “s” creates an entry point for the word mark, sloping the eye upward as the rest of the letters catch you and move you throughout. At the end, the viewer is invited down and out through the unique ascender and descender. This double letter formation creates a unique and memorable mark. Its form again inspired by that of a scroll, two different unwinds of the scroll, representing both ends.
The icon portion of the logo creates a minimal and refined representation of a scroll, however slightly abstracted. Sharing the same circular elements as the word mark, its outer circle further highlighting this aspect. Its form was created with the idea that it should be easy enough to be drawn in the sand upon memory.
I chose the purple color for the brand for two main reasons. First, at the time of creation, the blockchain and cryptocurrency industry had only a certain amount of companies, very few used purple as their brand color, creating an entry point to stand out and grab attention. The second reason was to lean into the magical element of the brand, scrolls are often associated with magic lore. Purple accomplishes the royal aspect, the medieval magic tone the brand needed.
VIDEO PRODUCTION
Our in-house video production team in the creative department produced a large body of work under my direction. As a team we created content for marketing efforts. This gif is a brief example of work.
ANIMATION
A mixture of 2D Motion Graphics and 3D Animation. This expressive content was used in various marketing outlets, such as in web design, videos, and social media content.
ILLUSTRATION
Another form of expression used to describe and highlight content and ideas. Similar in nature to other illustrations styles of products under the Scroll brand, these create an identity throughout the company.
BRAND AWARENESS
A few examples of how we used logo association to increase brand awareness.
