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WNHU LOGO
The radio station for the University of New Haven.
OVERVIEW
The University of New Haven was in desperate need of a new brand for their radio station. It was of utmost priority to create an identity that not only fit into the University’s brand tree, but one that matches the unique character of the content the station is proud of.
SERVICES
- Logo Design
- Brand Consulting
MUSIC NOTE ELEMENT
Combining a strong musical symbol with the representation of a horse, the University’s mascot.
ARCH PATH
To keep consistent visual elements throughout the brand, the arch from the University’s logo was adopted. The arch creates a strong energy to guide the eye throughout the piece. A recognizable yet minimal touch to bring a familiarity along with this new brand while staying true to its origin.
TYPOGRAHY
WIDTH
CONTRAST
SERIF BRACKETING
WEIGHT
ALTERNATIVES
INITIAL SKETCHES
